“Resorts are trying everything from educational presentations for guests to investing in renewable energy and soliciting skiers to contribute to those projects too.”

An article on the front page of the Marketplace section of the Wall Street Journal on 3/21 deals with a sector of our economy that stands to lose if global warming continues unchecked.

According to one spokeswoman for a privately owned resort near Lake Tahoe: “Put it this way, if we don’t start reacting now we may not have a ski season…”